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How to Start a Local Newsletter That Brings in Extra Income (Even if You’re Not a Writer)

Posted on August 8, 2025August 8, 2025 by Tony Gasparro

Why Local Newsletters Are Booming

In an age of noisy social media feeds, people are craving local, relevant, and trustworthy information. A local newsletter delivers exactly that — straight to inboxes.

From restaurant openings to community events, local business deals to human interest stories, newsletters are becoming the new town square… and a huge opportunity for those who start them.

Best of all, you don’t need to be a professional writer or designer to launch one. With the right tools, you can have your first edition ready in just a few days.

What is a Local Newsletter?

A local newsletter is a regular email sent to people in a specific area, focused on community updates, events, and news. It can cover:

  • Local business spotlights

  • Community events & festivals

  • School & sports updates

  • Real estate listings

  • Local deals & coupons

And here’s the kicker — local businesses are happy to pay for ad space or sponsorships because it puts them in front of an engaged, targeted audience.

How Local Newsletters Make Money

Here are some of the ways people monetize their newsletters:

  1. Sponsorships — Businesses pay to be featured in your newsletter.

  2. Paid Classifieds — Residents or businesses pay to list events, job ads, or services.

  3. Affiliate Marketing — Recommend products/services and earn commissions.

  4. Premium Subscriptions — Offer a free version + paid “premium” edition.

Why Now is the Perfect Time

The cost for small businesses to advertise on social media is climbing, and organic reach keeps dropping. A local newsletter offers high engagement at a fraction of the cost.

If you can become “the person” who keeps the community informed, you’re not just helping — you’re building an income stream that grows over time.

The Easiest Way to Get Started

When most people think of starting a newsletter, they picture endless hours of writing, designing, and researching. That’s why so many never begin.

But here’s the good news — there’s now a done-for-you newsletter toolkit that makes the process simple.

For just $17, you get:

  • Step-by-step video training

  • Newsletter creation software

  • Templates you can customize for your town

And if you want to skip the setup work entirely, there’s also a Pro Package where a professional team creates your newsletter for you.

👉 Click here to see how it works and start your local newsletter today

Simple Steps to Launch Your First Edition

  1. Pick Your Niche — Will you cover your whole town or focus on a specific topic (e.g., food, events, real estate)?

  2. Build Your Email List — Offer a free sign-up bonus like “The Weekend Guide to [Your Town].”

  3. Create Your Content — Use templates or hire it out (the Pro Package is a huge shortcut here).

  4. Send and Promote — Share on social media, in Facebook groups, and via local partnerships.

  5. Sell Sponsorships — Once you have a few hundred subscribers, businesses will be ready to pay for ad space.

Final Thoughts

Starting a local newsletter can be one of the most rewarding and profitable side hustles — you’re connecting your community, helping local businesses, and earning income in the process.

The best part? You don’t have to figure it out from scratch. The $17 toolkit gives you everything you need to start, and the $297 done-for-you option gets you live even faster.

If you’ve been thinking about launching something meaningful (and profitable) in your area, this is your sign.

👉 Get started with your local newsletter today

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